川航始终以“安全、服务、效益”作为企业的永恒追求，倡导以“真诚、善良，美丽、爱心”为核心理念的川航“美丽文化”，创造具有自身特色的服务品牌。
“Safety, Service and Benefits” is the permanent target of Sichuan Airlines, and “faith, kindness, beauty and care” is the core of “Beauty Culture” of Sichuan Airlines. Sichuan Airlines aims at create its service brand with its own specialty.
2007年又提出以“义、信、智、礼”为核心内容的“时尚川航”新概念，进一步拓展川航“美丽文化”的内涵，进而在企业、员工、旅客、社会的关系中建立起价值共同体、利益共同体、美丽爱心共同体，在取得经济效益的同时实现企业的一份社会责任。
Sichuan Airlines put forwards the new concept – “loyalty, trust, intelligence and courtesy”. This is the core of “Fashion SCAL” philosophy and further develops the implication of “beauty culture” of SCAL. The culture helps to form value community, profit community and beauty & care community among company, staff, customers and the society, in order for SCAL to take social responsibilities as well as economic profits.
培训中心的独特文化：“专、严、优、诚”
专：术业专攻、行为专注 严 ：标准严格、教学严谨
优：服务优质、品格优良 诚 ：经营诚信、待人诚恳
The special culture of our Training Centre is “professionalism, strictness, excellence and loyalty” Professionalism means professional expertise and devoted spirit. Strictness means strict standardization and rigorous instruction. Excellence means quality service and good personality. Loyalty means honest business and faithful communication.
